ABOUT US

About Shock Power

Shock Power was founded by Luna Soto, a female Chicana artist, musician, and entrepreneur with deep roots in heavy metal and punk. What began as customizing her own jackets and accessories quickly grew into a brand that celebrates rebellion, inclusivity, and confidence.

As the frontwoman of a heavy metal band, Luna designs with performers and outsiders in mind — pieces built for movement, sweat, and the spotlight. Her work draws from vintage rock ’n’ roll aesthetics and her Mexican heritage, especially the raw leather traditions of cowboy culture.

Every piece is handcrafted, size-inclusive, and made to empower. Shock Power is more than fashion — it’s armor for musicians, rebels, and anyone who dares to stand out. This is just the beginning: new designs, collaborations, and a growing community continue to push the brand forward.